Live Google Maps ranking data for both locations across every high-value search term in your market. Pulled April 21, 2026 from city-specific coordinates.
#1
Edinburg "collision repair" — from inside Edinburg
#5
Mission "collision repair" — from inside Mission
4.9
Edinburg rating (best in market)
0
Local competitors running ads
Prepared by RankRGV · rankrgv.com · hello@rankrgv.com
What RankRGV Does — and How It Applies Here
Three separate services. You can start with one, add others, or do all three. Here's what each covers.
📍
Local SEO
We make both of your locations show up when people in Mission and Edinburg search for collision repair — on Google Maps, in the regular search results, and in AI-powered answers like ChatGPT and Google's AI Overview.
Includes:
Dedicated location pages (/edinburg/, /mission/)
Google Business Profile optimization
Schema markup + title tag fixes
Review funnel setup
Monthly rank tracking + reporting
⚙️
Business Automation
We automate the repetitive work — review requests, lead follow-up, and customer notifications — so your team isn't manually doing things that a system can handle. This is what makes review velocity possible at scale.
Includes:
Automated post-job review text sequence
Review funnel (4-5 stars to Google, 1-2 private)
Lead capture + auto-response setup
Contact form routing
Notification workflows
📣
Google & Meta Ads
We build and manage paid ad campaigns that put you at the top of search results immediately — before organic rankings have time to build. Right now, no local independent shop in Mission or Edinburg is running ads. That's an open door.
Includes:
Google Ads campaign setup (Mission + Edinburg)
Search, display, and call-focused ads
Call tracking so you know what's converting
Monthly reporting + budget optimization
Meta (Facebook/Instagram) ads available as add-on
How we work together: We start month-to-month for the first three months — no pressure, no lock-in. That gives us time to see results, build trust, and confirm we're a good fit for each other. After month three, we move to 3-month agreements so we can plan and execute longer-term strategy together. No setup fees. No surprises.
Here's where things stand — and what we can do about it.
A plain-language summary before we get into the data.
Where You Are Right Now
#1
Edinburg location — when someone in Edinburg searches "collision repair"
#5
Mission location — when someone in Mission searches "collision repair"
Searches where Edinburg shows up5 out of 5 — near your shop
Searches where Mission shows up3 out of 5
Edinburg rating vs competitors4.9 — best in market
Local shops running Google AdsNone — wide open
Why It's Happening
Edinburg is moving. You're now #1 for "collision repair edinburg tx" from near your shop — up from #7 in April. That's real organic momentum without any optimization work done yet. The gap: customers searching from other parts of Edinburg still can't find you. A dedicated /edinburg/ page extends that visibility citywide.
For Mission, the gap is review count. Collision Worx has 192 reviews. You have 92. That 100-review gap is the ranking gap — and it's closeable with a simple post-job text system.
Neither of these is a quality problem. Both are fixable.
What Happens — Month by Month
Week 1
Fix the Foundation
Install Google Analytics, fix the broken contact page, update title tags, fill out both Google Business Profiles correctly.
Weeks 2–4
Build the Edinburg Page
A dedicated Edinburg page extends your #1 ranking across all of Edinburg, not just near your location. University Auto Body & Collision has 47 reviews — you have 93. We lock in the advantage you've already earned.
Month 2
Start the Review System
Automated text after every job. 4-5 stars go to Google. 1-2 stars go to you privately. Builds Mission reviews without any extra work from your team.
Month 2–3
Build Mission Page + Run Ads
Dedicated Mission page goes live. Google Ads go live for both cities — no other local shop is running ads right now. You own the paid channel immediately.
Month 3–4
Results Build
Both locations moving up the map pack. Review count passing most competitors. Google Ads putting you at the top of every accident search while organic rankings continue to climb.
Investment Options
GBP Management
$300/mo
Google Business Profile management for both locations. Posts, photos, review responses. Best entry point.
Domination — Most Popular
$850/mo
Full local SEO. Location pages, schema, GBP management, rank tracking, quarterly strategy. Built to own top 3 in both cities.
Market Leader
$1,200+/mo
Everything in Domination plus Google Ads management, content, and bi-weekly check-ins.
Month-to-month for the first three months. After that, 3-month agreements to execute long-term strategy together. No setup fees. No surprises.
All the data behind this is below — scroll down or use the tabs to dig in.
↓
How to read this: Rankings are pulled directly from Google Maps using city-specific coordinates — Mission searches pulled from Mission, TX; Edinburg searches pulled from Edinburg, TX. This is exactly what your local customers see. Your position is highlighted in blue.
Significant movement since April 11: Edinburg jumped from #7 to #1 for "collision repair edinburg tx" — and is now showing across all 5 search terms from near your location. Mission moved to #5 for collision repair and is now appearing in 3 out of 5 searches. Rankings are climbing without any optimization work done yet.
Edinburg Location — Full Map Pack (from Edinburg, TX)
Live pull April 21 · keyword: "collision repair edinburg tx"
#
Business
Rating
Reviews
Notes
1
Collision Masters - Edinburg, TX
4.9
93
IMPROVED from #7
2
Sergio's Auto Body Shop
4.8
18
Fewer reviews than CM
3
Betancourt's Collision Center
4.2
47
Lower rating than CM
4
University Auto body & Collision
4.3
47
Lower rating than CM
5
Hacienda Ford Collision
4.0
50
Dealership-backed
6
E R Paint Shop & Mechanics
4.6
22
7
Gonzalez Auto Body Shop
4.5
31
8
Ricks Body Shop
4.9
36
9
Molina's Body Shop, LLC
4.9
19
10
Trevinos Auto Collision
5.0
20
CM is now showing across all 5 search terms in Edinburg — visible from near the shop location. Extended citywide visibility is the next unlock.
Mission Location — Full Map Pack (from Mission, TX)
Live pull April 21 · keyword: "collision repair mission tx"
#
Business
Rating
Reviews
Notes
1
Collision Worx of Mission
4.7
192
Primary threat
2
J & D Auto Collision
4.2
137
Lower rating than CM
3
Mission Paint & Body Shop
4.7
40
Only 40 reviews — CM has 2x
4
Bert Ogden Mission Body Shop
4.5
177
Dealership-backed
5
Collision Masters Mission
4.3
92
CM
6
Car Care Center
4.4
37
7
MNP Auto Service & Detailing
5.0
4
8
T-N-T Automotive Specialist
4.3
244
High review count
9
Collision Worx of McAllen
4.7
150
McAllen location bleeding in
10
TJ Customz
5.0
2
CM now appearing for 3 out of 5 search terms in Mission (#5, #5, #7). "auto body shop mission tx" (#8) and "auto body shop near me" (#9) are visible — movement happening.
Rankings are moving — without any optimization work done yet. Edinburg is #1 from near the shop and showing in all 5 search terms. Mission now appears in 3 out of 5 searches. The gap to close: extending Edinburg visibility citywide and pushing Mission into the top 3. Both are fixable with the same playbook.
Edinburg is already moving: From #7 in early April to #1 for "collision repair edinburg tx" today — without any optimization work. You're now showing across all 5 search terms from near your location. The opportunity is to extend that visibility to all of Edinburg before competitors respond.
The remaining gap: From the northern part of Edinburg where your shop is located, you dominate. Move to city center or the south side, and you disappear. Google needs a dedicated /edinburg/ page to confirm your relevance citywide — not just near your address. That's the fix.
Who's Beating You in Edinburg — and Why
Review Count — All Edinburg competitors vs Collision Masters
University Auto Body
47
Betancourt's Collision
47
Gonzalez Auto Body
31
Collision Masters Edinburg
93
You have more reviews than every competitor in Edinburg combined — and you're now #1. The review advantage is already showing up in rankings. A dedicated /edinburg/ page locks that #1 position citywide and makes it permanent.
Edinburg Keyword Rankings
Search Term
Your Rank
#1 Shop
Their Rating
Their Reviews
collision repair edinburg tx
#1
Sergio's Auto Body Shop
4.8
18
auto body shop edinburg tx
#4
Sergio's Auto Body Shop
4.8
18
body shop edinburg tx
#3
Sergio's Auto Body Shop
4.8
18
collision repair near me
#2
Sergio's Auto Body Shop
4.8
18
auto body shop near me
#3
Sergio's Auto Body Shop
4.8
18
What Moves the Needle in Edinburg
01
Dedicated /edinburg/ Landing Page
Your Edinburg GBP links to your homepage. Google can't confirm your relevance to Edinburg searches. A dedicated page with the Edinburg address, local schema, and city-specific content solves this directly.
Expected: ranking movement as local signals build — University Auto Body has 47 reviews, you have 92
02
Fix Edinburg GBP
GBP is missing LocalBusiness schema, has no recent posts, and links to the homepage instead of a location-specific page. These are signals Google uses to determine local relevance. 20-minute fixes with real impact.
Expected: improved map pack eligibility across all terms
03
Review Velocity — Keep Building
You already lead in review count. The goal is to widen the gap with a systematic post-job text sequence. At 5 new reviews per week, you're at 150+ by mid-summer and untouchable in Edinburg.
Expected: dominant map pack position at 150+ reviews
Mission is a tighter fight. Collision Worx has 192 reviews and is #1. Bert Ogden (dealership-backed) is #4 with 177. But Mission Paint & Body Shop is #3 with only 40 reviews — and CM already has 2x their count. A dedicated Mission page plus review velocity flips that ranking first.
Who's Beating You in Mission — Full Picture
Review Count — Mission competitors vs Collision Masters
Collision Worx of Mission
192
Bert Ogden Mission
177
J & D Auto Collision
137
Color Coats Collision
115
Collision Masters Mission
92
Mission Paint & Body Shop
40
Mission Paint & Body Shop ranks #3 with only 40 reviews. CM already has 2x their count. They're beating you because of a keyword-matched name and proximity — not quality. A dedicated Mission page targets this directly.
Mission Keyword Rankings
Search Term
Your Rank
#1 Shop
Their Rating
Their Reviews
collision repair mission tx
#5
Collision Worx of Mission
4.7
192
auto body shop mission tx
#8
Mission Paint & Body Shop
4.7
40
body shop mission tx
#5
Mission Paint & Body Shop
4.7
40
collision repair near me
#7
J & D Auto Collision
4.2
137
auto body shop near me
#9
Mission Paint & Body Shop
4.7
40
What Moves the Needle in Mission
01
Dedicated /mission/ Page
Same fix as Edinburg. Mission GBP links to homepage. Google can't confirm local relevance. A dedicated page with Mission address, schema, map, and city copy builds the signal needed.
Expected: meaningful ranking movement as page signals and review velocity build — Mission Paint & Body Shop is #3 with only 40 reviews
02
Close the Review Gap
Collision Worx is 100 reviews ahead. At 10 reviews per week from post-job texts, that's a 10-week gap to close. The review funnel (5-star to Google, 1-2 star to internal form) makes this systematic.
150 reviews puts you ahead of every competitor except Collision Worx
03
Google Ads — Zero Local Competition
No Mission body shop is running ads. PDM (Pharr) and Caliber (national) own the paid channel. A Mission-targeted campaign at $800/mo gets you top-of-page visibility while SEO builds organically.
At $5/click avg: 160 clicks/mo. One job pays the month.
Reviews are the #1 ranking lever in this market. Edinburg is already won on review count — the shops above you have less than half your reviews. Mission is a race. Here's exactly where each competitor stands and what it takes to pass them.
Edinburg — Review Landscape
Shop
Reviews
Rating
Gap to CM
Collision Masters Edinburg
93
4.9
Leader
Chema's
55
4.6
CM +37
Auto Nietos Service
49
4.7
CM +43
Hacienda Ford Collision
50
4.0
CM +42
University Auto Body
47
4.3
CM +45
Betancourt's Collision
47
4.2
CM +45
Gonzalez Auto Body
31
4.5
CM +61
Edinburg is already won on review count. The work now is building the GBP and landing page so Google actually surfaces you for the searches your Edinburg neighbors use.
Mission — Review Race
Shop
Reviews
Rating
Gap to CM
T-N-T Automotive
244
4.3
CM -152
Collision Worx Mission
192
4.7
CM -100
Bert Ogden Mission
177
4.5
CM -85
J & D Auto Collision
137
4.2
CM -45
Color Coats Collision
115
4.7
CM -23
Collision Masters Mission
92
4.3
Current position
Mission Paint & Body Shop
40
4.7
CM +52
Time to Close the Mission Gap — At Different Review Rates
Starting from 92 reviews. Targets based on competitors you can realistically overtake first.
Target
Need
At 5/week
At 8/week
At 12/week
What it unlocks
Pass Color Coats (115)
+23
5 weeks
3 weeks
2 weeks
Top 7 more stable
Pass J&D (137)
+45
9 weeks
6 weeks
4 weeks
Top 5 on most terms
Pass Bert Ogden (177)
+85
17 weeks
11 weeks
8 weeks
Top 4 consistently
Pass Collision Worx (192)
+100
20 weeks
13 weeks
9 weeks
#1 Mission map pack
The fastest path to Mission #1: A post-job text that says "How was your service?" routes 4-5 star responses to Google, 1-2 stars to an internal feedback page. At 10 jobs/week, 12 reviews/week is achievable within the first month. We should see ranking movement well before you hit Collision Worx's 192 — because every competitor you pass along the way is one more spot gained.
How the Review Funnel Works
Step 1
Job Complete — Automated Text
"Hey [Name], thanks for bringing your vehicle to Collision Masters! How was your experience? Reply with a number: 1 (Poor) 2 3 4 5 (Excellent)"
4 or 5
Route to Google Review
"Glad to hear it! Would you mind leaving us a quick Google review? It helps more than you know." [Direct Google review link — no searching required]
Adds to public rating & GBP authority
1 or 2
Route to Internal Form
"We're sorry to hear that — your feedback matters to us. Can you tell us what happened?" [Private internal form — captured, resolved offline]
Issue fixed without hurting your public rating
GBP is Google's front door. An optimized Google Business Profile is worth more than any ad spend in a local market. Both Collision Masters locations have gaps that are costing them visibility. Here's where each stands.
Collision Masters — Edinburg
4.9 stars · 92 reviews
52/100
GBP Completeness Score
Reviews (count)STRONG — 92
Average ratingEXCELLENT — 4.9
Website URLWEAK — links to homepage
GBP posts (recent)MISSING — no recent posts
PhotosLIMITED — few uploaded
LocalBusiness schemaMISSING — not on site
Services listedPARTIAL — incomplete
Q&A populatedEMPTY
I-CAR cert mentionedMISSING
Review responsesINCONSISTENT
Collision Masters — Mission
4.3 stars · 92 reviews
44/100
GBP Completeness Score
Reviews (count)OK — 92 (need more)
Average ratingFAIR — 4.3 (room to improve)
Website URLWEAK — links to homepage
GBP posts (recent)MISSING — no recent posts
PhotosLIMITED
LocalBusiness schemaMISSING — not on site
Services listedPARTIAL — incomplete
Q&A populatedEMPTY
I-CAR cert mentionedMISSING
Review responsesNOT CONSISTENT
GBP Quick Wins — Both Locations
Week 1
Fix the Website URL
Both GBP profiles link to the homepage. Update Edinburg GBP to point to /edinburg/ and Mission GBP to /mission/ once those pages are built. This tells Google exactly which location the listing belongs to.
Direct correlation to local pack eligibility
Week 1
Add Services & Attributes
Fill out every service category Google offers: collision repair, auto body painting, dent removal, frame straightening. Add I-CAR certification as a business attribute. Add insurance accepted list.
More keyword surface area in the map pack
Ongoing
2 Posts/Month Per Location
GBP posts signal to Google that the listing is active. Before/after repair photos work best. "Car came in with hail damage. Insurance covered it. Ready in 3 days." is a post that converts too.
Active profiles rank higher than dormant ones
Week 2
Seed Q&A Section
Add 5-8 questions and answers that customers actually ask: "Do you work with all insurance companies?", "Do you offer free estimates?", "How long does a repair take?" These show in search results.
Answers show in Google snippets — free ad space
The site is working against you. collisionmasters.org was built with minimum effort and it shows in the rankings. These are specific, fixable gaps — not opinions. Each one is costing you visibility right now.
Priority 1 — Fix This Week
Gap
Status
Priority
Why It Matters
Google Analytics (GA4)
Not installed
P1 — Critical
Flying blind — no data on who visits, what they do, or where they come from
Google Search Console
Not connected
P1 — Critical
Can't see what searches drive clicks, can't submit sitemap, can't monitor indexing
Title tag — Mission location
Generic / missing city
P1 — High
Should be: "Auto Body & Collision Repair in Mission, TX | Collision Masters"
Contact page
Returns 404 error
P1 — High
Broken link signals poor site quality to Google; losing potential leads
Lead capture form
Not present
P1 — High
No way for a website visitor to submit a request — all leads must call or leave
Priority 2 — Build Within 30 Days
Gap
Status
Priority
Why It Matters
/edinburg/ dedicated page
Doesn't exist
P2 — High
Edinburg GBP links to homepage. Google can't confirm Edinburg relevance. Biggest SEO win available.
/mission/ dedicated page
Doesn't exist
P2 — High
Same issue. Mission GBP needs a location-specific destination page with local schema.
LocalBusiness schema — Edinburg
Not implemented
P2 — High
Google uses this structured data to understand your business details for both search and AI results
LocalBusiness schema — Mission
Incomplete / malformed
P2 — High
Existing schema is missing phone number and has a malformed @id field
Insurance info on site
Not mentioned
P2 — Medium
"We work with all insurance companies" is the #1 conversion driver for collision repair. Not on site.
Priority 3 — Build Within 60 Days
Gap
Status
Priority
Why It Matters
About page — family story
Doesn't exist
P3 — Medium
30 years, Joel Sr. + Cruz, family-owned, I-CAR certified — none of this is on the site. It's the story PDM and Caliber can never match.
I-CAR certification mentioned
Not on site
P3 — Medium
I-CAR is a major trust signal for insurance-covered repairs. Should appear on homepage, both location pages, and schema.
Service area pages (Pharr, McAllen, etc.)
Doesn't exist
P3 — Low
Captures searches from surrounding cities before future competitors do. Penitas, Pharr, McAllen are the first targets.
Before/after photo gallery
Not present
P3 — Medium
Conversion driver. Visitors who see repair quality convert at a higher rate. Also feeds GBP posts.
Know the field before the meeting. These are the shops showing up above Collision Masters across both locations — ranked by how much they matter.
Primary Threats
PDM Collision (Paints, Dents & More)
Pharr, TX — serving all RGV · pdmcollision.com
Reviews836 · 4.6
Running Google Ads?YES — multiple terms
CertificationsTesla + Mercedes-Benz
Key hook100% Lifetime Warranty
Other perksFree shuttle, 24hr tow, 0% financing
How to counter: PDM is in Pharr — 20+ minutes from Mission and Edinburg. Collision Masters is local. Lifetime warranty + I-CAR + 30 years of family history is a comparable trust story. Lead with proximity and family ownership.
Collision Worx of Mission
Mission, TX · collisionworxx.com
Reviews192 · 4.7
Running Google Ads?No evidence
Years in business3+
Map pack rank#1 Mission (most terms)
How to counter: Collision Worx has 3 years vs your 30. Review volume is their only edge. No I-CAR cert, no family story, no longevity. Close the review gap with the post-job text funnel and match them on page content.
Caliber Collision
McAllen, TX (IH-2) — national chain
Reviews96 · 5.0
Running Google Ads?YES — national budget
TypeNational franchise
How to counter: Don't fight Caliber on budget. Fight them on trust. They're a chain. Collision Masters is family-owned, 30 years, two local locations. That story wins with RGV customers who value local relationships.
Secondary Competition
University Auto Body & Collision
Edinburg, TX — #1 map pack for most Edinburg terms
Reviews47 · 4.3
Running Ads?No
Why they're beating you: Proximity + consistent Edinburg GBP signals. They have fewer reviews and a lower rating. A dedicated Edinburg page closes this gap quickly — you already have more than double their reviews.
J & D Auto Collision
Mission, TX
Reviews137 · 4.2
Running Ads?No
Why they're ahead: More reviews, lower rating than CM. Beatable with consistent review velocity over 6-8 weeks.
Mission Paint & Body Shop
Mission, TX — 212 E 11th St
Reviews40 · 4.7
Running Ads?No
Why they're ahead: Keyword-matched name + proximity. CM already has 2x their reviews. This is a page optimization issue — fix the Mission landing page and this ranking resolves.
The ad landscape is wide open. Only two players are spending on Google right now — and neither is a locally-owned independent shop competing directly with Collision Masters. This is a rare window to own the paid channel before anyone wakes up.
Who's Running Google Ads Right Now
PDM Collision
ACTIVE — Running Ads
The only independent shop spending on Google Ads in this market. Bidding from Pharr, showing up as top sponsored result for Mission and Edinburg searches. Using GBP Local Ads — their 836 reviews amplify the ad heavily.
National franchise running automated Google Ads across all markets. Showing for broad "near me" and general collision terms. Wins on budget, not local relevance. McAllen location (IH-2) shows in the RGV pack.
collision repair near meauto body shop near me
Collision Worx of Mission
NO ADS RUNNING
#1 organic in Mission — but zero paid ads. Every paid click goes to PDM or Caliber. Despite owning organic, they're invisible in paid results.
University Auto Body (Edinburg)
NO ADS RUNNING
#1 organic in Edinburg with zero paid presence. A Google Ads campaign targeting Edinburg terms would appear above them on every search immediately.
All other local shops
NO ADS RUNNING
J&D, Betancourt's, Mission Paint & Body, Color Coats — none are running any paid advertising. The local paid channel is completely uncontested.
What a Collision Masters Campaign Looks Like
Two campaigns — one per location. Mission campaign targets Mission-specific terms. Edinburg campaign targets Edinburg-specific terms. Both include "near me" and emergency/accident intent. Call extensions required — auto body is a phone-call business. Budget: $800–$1,200/mo total. At $5/click average, that's 160–240 targeted clicks per month. One bumper repair at $800 pays the whole month.
The One-Sentence Summary
Your Edinburg location has the highest rating in the market — 4.9 stars — and you're now #1 for "collision repair edinburg tx" near your shop. University Auto Body & Collision has a 4.3-star rating and 47 reviews. You have 93. The gap is citywide visibility — and that's exactly what a dedicated /edinburg/ page solves.
The Game Plan
Week 1
Fix the Foundation
— GA4 + Google Search Console installed
— Title tags updated for both locations
— Contact page 404 resolved
— Lead capture form added
— GBP services + attributes filled out
Google starts reading your business correctly
Weeks 2–4
Build the Edinburg Page
Dedicated /edinburg/ page with:
— LocalBusiness schema for Edinburg
— H1: "Auto Body Shop in Edinburg, TX"
— Google Maps embed, Edinburg address
— GBP link updated to point here
Edinburg GBP has a page to rank with — top 3 eligible
Month 2
Reviews + GBP Activity
— Post-job text review funnel live
— 2 GBP posts/month per location
— Before/after photos added to both GBPs
— Respond to all existing reviews
— Q&A seeded with common questions
Review velocity builds authority — pace of 8-12/week
Month 2–3
Launch Google Ads
— Mission campaign: emergency + city terms
— Edinburg campaign: same structure
— Call extensions on every ad
— Call tracking ties spend to phone calls
— PDM is the only competitor spending
Top-of-page visibility while SEO builds
Month 3–4
Mission Page + Family Story
— Dedicated /mission/ page built
— About page: Joel Sr. + Cruz story, I-CAR cert, founding year
— Insurance language across all pages
— Family-owned angle everywhere
The story PDM and Caliber can never match
Result
Where You'll Be
— Edinburg: top 3 for all primary terms
— Mission: top 3 for most terms
— Google Ads capturing accident searches
— 150+ reviews in Mission, dominant in Edinburg
— GA4 + call tracking showing what drives revenue
Both locations visible. Both locations converting.
Investment Options
GBP Management
$300/mo
Full Google Business Profile management for both locations — posts, review responses, photos, monthly optimization. Best entry point.
Full-service for multi-location businesses. Maximum output, priority access, bi-weekly check-ins, Google Ads management included.
Everything in Domination + Google Ads + content + bi-weekly calls
We start month-to-month for the first three months — no pressure, no lock-in. That window lets us show results, build trust, and confirm we're a good fit for each other. After month three, we move to 3-month agreements so we can execute longer-term strategy together. No setup fees. No surprises.
Web design (if needed): Foundation $1,500 one-time · Growth $2,500 one-time. Full pricing at rankrgv.com/pricing.